Build Imagine Campaign

Type of tool: 
60-90 min
Topics addressed: 
Social inclusion

BUILD IMMAGINE CAMPAIGN is a tool based on foster the sense of active citizenship among youngsters by stimulating the sense of creativity. The tool is focused on the main concept of building positive imagine linked to a peculiar issue in order to fight against prejudices and stereotypes linked to a minorities, specific community etc by preventing extremism and racism.


To develop a mutual understanding and intercultural dialogue;To stimulate the sense of active citizenship; To prevent any kind of discrimination and extremism.


Cooperative learning, learning by doing and outdoor activity.

Step by step process: 

Explain that this is a workshop about stereotypes and prejudice.·  Start with a brainstorm to find out what people know about them. Write the points on a large sheet of paper or flipchart paper to refer to in the discussion later.·  Show people the manual of Salto Inclusion “Imagine in Action” and discuss about the role of the imagines.·  Divide the participants into equal groups. Each group will work on a creation of a social campaign and it has to decide a symbolic imagine (they can shots everything that they mind find relevant). Each group isin charge of defining a title, main topic, pay off, target group( direct/ indirect), aim and objectives, marketing mix tools (platforms and channels). ·  Once they accomplished their tasks, they should send to a laptop their creation which will be printed and sticked into a gallery. All the groups will silently have a look on the pictures and sharing1 single emotions/feeling associated to the imagine.Every group will be invited to present in plenary their campaigns.Follow a moment of debriefing/suggestions.  

Materials and resources: 

 Camera;Flipchart;Pen;Pencil; Markers


The final outcomes is to raise a civic and responsible behaviour through the stimulation of the creativity.  Participants will have the chance to further deepener their knowledge on certain issues.


Start by asking the groups to give general feedback on the group dynamic. Then get comments from the each group about how it felt to create a raising awareness campaign and then move on to a general discussion about the issues chosen.Display on a screen the imagine chosen for the campaign. Ask the groups to move all around and observe silently.Then ask each group to present in plenary their own campaign, explaining the main target group, objectives and aim, pay off and tools. 

Notes for further use: 

Use the brainstorm to ascertain how much people already know about the power of imagine and the prevention of discrimination by creating positive imagine campaign. Show some examples of strong social campaigns. This will help you decide how to guide the debriefing and evaluation, and what additional information you may need to provide at that stage.Variations n.1: you can guide the process of choosing the main topics using the world cloud methods. In case you want to underline the importance of violation of human rights, you can print the declaration of Human Rights (1948, 1991 and for children). Ask them to choose 1 or 2 articles related in both declarations to be promoted by the campaign.Variation n.2: You can ask them group to create a virtual campaign on Facebook and give them a target to be achieved by the end of the training course. This might raise the competition and they can experience the “logic” behind the social networks campaign.Variation n.3:They can create posters to be share among their official channels of the sending NGO. The final output can be displayed and effective use at local based once return in their own countries. NGOs can conduct a social campaign as a follow up and share the results. This will stimulate their spirit of creativity being focus on specific aim.

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