Advertising as Intercultural Learning Tool

Type of tool: 
Activity
Duration: 
60-90 min
Topics addressed: 
Communication
EuroMed
Intercultural learning

A tool to realize the power of mass media through the advertising and how can we use it to improve intercultural learning in the EuroMed context...

Aim: 

To shock participants about how advertising makes an influence in educational background and the effect on the intercultural learning.

Methodology: 

Working groups, reflection groups, plenary for discussion

Step by step process: 

Presenting different photos, taking EU in one side and ASIA in the other side. Ask the participants the following questions:
- Which one is correct?
- What is the meaning for you?
- Why?
The explanation is in the handout. Change photos and compare.

Materials and resources: 

* Handout "Products are becoming global consumers also".
* Audiovisual equipment: Laptop/PC + Projector + Speakers + screen/big wall
* Notebooks and writers
* Flip chart + withe paper (flip chart size) + markers

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