Advertising as Intercultural Learning Tool
A tool to realize the power of mass media through the advertising and how can we use it to improve intercultural learning in the EuroMed context...
To shock participants about how advertising makes an influence in educational background and the effect on the intercultural learning.
Working groups, reflection groups, plenary for discussion
Presenting different photos, taking EU in one side and ASIA in the other side. Ask the participants the following questions:
- Which one is correct?
- What is the meaning for you?
The explanation is in the handout. Change photos and compare.
* Handout "Products are becoming global consumers also".
* Audiovisual equipment: Laptop/PC + Projector + Speakers + screen/big wall
* Notebooks and writers
* Flip chart + withe paper (flip chart size) + markers
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