Language

User Functions

SWOT Analysis - Market

Type of tool: 
Multimedia tool – Report
Duration: 
0-30 min
Topics addressed: 
Evaluation
Organisational management
Project management
The SWOT (strengths, weaknesses, opportunities and threats) is described officially as "a study undertaken by an organisation to identify its internal strengths and weaknesses, as well as its external opportunities and threats"
Aim: 

The SWOT analysis allows users to identify the strengths, weaknesses, opportunities and threats of implementing an idea or project

Methodology: 

Explanation of the tool and identification of a situation/case to be applied on.

Strengths and Weaknesses. Refers mainly to the internal environment, the situation inside the company or organization. Eg: factors relating to products, pricing, costs, profitability, performance, quality, people, skills, adaptability, brands, services, reputation, processes, infrastructure, etc. Tends to reflect the current/present situation

Opportunities and Threats. Refers to the external environment, the situation outside the company or organization. Eg: factors relating to markets, sectors, audience, fashion, seasonality, trends, competition, economics, politics, society, culture, technology, environmental, media, law, etc. Tends to reflect the potential future

Materials and resources: 

Simple paper/notepads/notebooks and pens are sufficient.
The tool can also be used on electronic devices such as laptops, iPads, computers, phones etc.

Outcomes: 

A clearer understanding of the PROs and CONs of an idea, project, personal skills and decisions etc.

Notes for further use: 

market

Rating: 
0
No votes yet
Share this tool by

DISCLAIMER: SALTO-YOUTH EuroMed cannot be held responsible for the inappropriate use of these training tools. Always adapt training tools to your aims, context, target group and to your own skills! These tools have been used in a variety of formats and situations. Please notify SALTO-YOUTH EuroMed should you know about the origin of or copyright on this tool.

Toolbox Statistics

584

Korisnici
14,879

Posjeti
383

Alati